Ruby Red Ball, 2025
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Campaign Deployed across Instagram and LGBTQ platforms to increase engagement with demographic base of 18-35 year old MSM clients for public health grant.
Community engagement for the continued support of LGBTQ+ youth across Long Island. Offering HIV testing and disruption to isolation. This event brings in an older crowd as it is served at a bar and requires that attendants are 21+.
Content: Paid Ad campaign created for public event with partner orgs: Hofstra University, Sun River Health, and Northwell
Location: Circus Bar Bohemia, NY
Contract: Community Mobilization
Delivery: Grindr, Meta Business, PFY events page
Paid Ads: 29,592
Impact: 49 guests in attendance and 2 testing interventions were seen.
Organic Engagement: Cumulative 30 likes
Content: Paid Ad campaign created for public event with partner orgs: Hofstra University, Sun River Health, and Northwell
Location: Circus Bar Bohemia, NY
Contract: Community Mobilization
Delivery: Grindr, Meta Business, PFY events page
Paid Ads: 29,592
Impact: 49 guests in attendance and 2 testing interventions were seen.
Organic Engagement: Cumulative 30 likes