Pride After Dark, 2025
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Multi panel campaign deployed in segments across 2 months for increased Social Media impact on Instagram.
Content: Paid Ad campaign created for public event with partner orgs: Hofstra University, Sun River Health, Northwell, and HIVStopsWithMe.
Contract: Community Mobilization
Delivery: Grindr, Meta Business, PFY events page
Impact: 111 guests in attendance and 12 testing interventions were seen.
Paid Ads: 80,645 views
Organic Engagement: Instagram 104 likes (cumulative)
Contract: Community Mobilization
Delivery: Grindr, Meta Business, PFY events page
Impact: 111 guests in attendance and 12 testing interventions were seen.
Paid Ads: 80,645 views
Organic Engagement: Instagram 104 likes (cumulative)