Take Hold of Your Pleasure/ Empodera tu placer, 2025 

PrEP campaign Take Hold of Your Pleasure/Empodera tu placer engages target demographics of Black, Latin/Hispanic, and Trans-femme peoples, ages 18-35, with images and text that are direct reflections of their communities and personal identities. This revitalized version of the PrEP campaign uses language and imagery that bring seductive and sensual energy to PrEP information. The development of this campaign grew threw personal connection to the community and through ongoing conversation and review. 

Preliminary versions of the final post came through four rounds of review and submission. Developing textures and color schemes that represent the company's branding were a challenge as the purple and black text fade away within surrounding fields of color. This was work shopped continually considering that the advert would be created for print and digital marketing.

Thank you for your collaboration, translation, review and commitment to bettering the lives of at risk LGBTQIA+ youth and adults in Suffolk and Nassau County on Long Island, NY. 

Emma Castro, Issac Mikulski, Steven Abisror, Melissa Dos Santos, Hunter Coggins, Avery Powell, Sonia Romero, Ethan Mendoza

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