Take Hold of Your Pleasure 2025
PrEP campaign Take Hold of Your Pleasure engages target demographics of Black, Latin/Hispanic, and Trans Femme persons with intimate and provocative images that show the depth of LGBTQ+ relationships to community, self, and lovers; created in English and Spanish, all versions: mobile (vertical), landscape, poster is an iterative development that refreshes previous campaign language used by the agency. The development of this campaign grew threw personal connection to the community and conversation. A softer approach was taken as conversations around efficacy and intimacy continued through out the design process.





